Released for National Internet Safety Month, the “No Time to Waste” campaign calls on parents, teens, and communities to take five online safety steps and pledge to help protect kids
The Department of Homeland Security’s Know2Protect campaign and the Tim Tebow Foundation have released a new public service announcement urging parents, teens, and communities to act to protect children from online predators.
According to DHS, the “No Time to Waste” PSA features Tim Tebow, the foundation’s chairman, and is available on know2protect.gov and the DHS YouTube channel. In the message, Tebow warns that children are targeted online every minute and calls for immediate action.
DHS pointed to recent data underscoring the issue. The agency said that in 2025, the National Center for Missing & Exploited Children’s CyberTipline received more than 21.3 million reports, including more than 61.8 million images, videos, and other files related to suspected child sexual exploitation.
“Every child deserves to be safe, both online and off,” Tebow said. He said awareness is one of the most powerful tools available to prevent online child exploitation, and credited the work of his foundation alongside Homeland Security Investigations and the Know2Protect campaign.
Taking the Pledge2Protect
DHS said the campaign urges viewers to take and share the Pledge2Protect, a nationwide call to action that encourages parents, trusted adults, kids, teens, and policymakers to follow five online safety steps and use age-appropriate resources to keep young people safe online. The agency said that once people take the pledge, they’re encouraged to pass it along to build a broader movement.
“Every day, Homeland Security Investigations and the DHS Cyber Crimes Center are working to stop bad actors from harming our youth—but we can’t do it alone,” said DHS Secretary Markwayne Mullin, who encouraged the public to stay vigilant and take the pledge.
The Work Behind the Campaign
DHS said Tebow and his foundation have supported the agency’s Operation Renewed Hope since it began — an international, HSI-led annual effort to identify and rescue victims of online child sexual exploitation. According to DHS, the fourth annual surge took place in February and became the largest victim-identification operation of its kind, bringing together specialists from 34 agencies across 29 countries and resulting in more than 500 victim-identification referrals and over 200 positive identifications. The agency said that since the operation began in 2023, more than 850 children have been identified, located, and rescued.
DHS said the PSA, the Pledge2Protect, and free resources are available at know2protect.gov.
