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In this episode, we sit down with Greg Linnelli, an Account Strategist at Otter PR and the game-day host for the Tampa Bay Lightning Radio Network. Born and raised in Pittsburgh, Pennsylvania, Greg brings over 20 years of broadcasting experience, including hosting his own sports morning show and doing play-by-play for teams at the University of Pittsburgh and Duquesne University.
Together, we explore:
- How the media industry has transformed over the past two decades.
- The differences between PR and marketing that often confuse clients.
- Strategies for leveraging trending news to create impactful stories for clients.
- Why picking up the phone and having direct conversations with reporters and clients is a skill that needs a revival.
Join us for an insightful discussion on navigating the ever-changing media landscape with one of the best in the business!
Tune in now!
